Veteran Roasters Year in Review: Our 2021 Impact
Like many other small businesses, 2021 marked the beginning of regaining our strength after the initial impact of the coronavirus pandemic. From battling supply chain issues to navigating a complete rebrand, our veteran-owned coffee company has had a very eventful and impactful year. We wouldn’t be able to accomplish these goals without the support of our customers. To everyone who has enjoyed a cup of Veteran Roasters this year, thank you!
Updating our branding has breathed new life into our tried and true products. We’re able to offer our customers the same great coffee, in sleek new packaging. Endless thought and precision went into our new designs, earning them a well deserved spot on your pantry shelves.
Throughout the year, Veteran Roasters partners with and gives back to other veteran-owned businesses, non-profits, and initiatives. For Giving Tuesday, Veteran Roasters partnered with Rags of Honor to donate 50% of the day’s proceeds. Learn more about Rags of Honor’s mission to end housing insecurity and unemployment in the veteran community of Chicago, here. They are one of many organizations we called partners in 2021. We are fortunate to give back to so many who have struggled and bring a little comfort in coffee.
Veteran Roasters is proud to be working with ShoCo Chicago, a first-of-its-kind project to make it easy for patrons to support local businesses and local charities at the same time. ShoCo connects Chicago shoppers with opportunities to shop internationally, helping to make our city more just, equitable, and sustainable. Learn more about ShoCo and their amazing list of Chicago businesses, here.
Supply Chain Setbacks
Small businesses around the country felt the impact of 2021’s supply chain woes, and Veteran Roasters is no different. Since we import our green beans directly from family farms and fair trade importers, we saw an unprecedented spike in raw product prices. While we aim to keep our prices fair and competitive to other coffee brands on the market, our margins are key to accomplishing our mission and supporting more veterans. We’re extremely grateful for our understanding, loyal customer base.
With every purchase of Veteran Roasters coffee, you help provide a job opportunity to an at-risk Veteran and provide them a community. Shop our coffee now!
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